HEMI LAURDERDALE | Culture
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Auckland company exec Doug Sinclair has generated a fair bit of buzz for his Instagram skills and his eye for talent.
Sources have told our reporters that every time Instagram suggests a good-looking female influencer, Doug’s name seems to appear in the “followed by” section.
“It’s beyond uncanny,” says one colleague of Doug’s. “He spends his days managing a modest team of 15 in central Auckland, but the second a model, dancer, cheerleader or fitness influencer posts anything, Doug’s there first, liking the post and almost always dropping a fire emoji in the comments.”
The irony is Doug hasn’t had any experience in modelling, dancing, cheerleading or fitness. He just has a comprehensive portfolio of experts from those arenas in his Instagram..
Doug’s personal Instagram feed mainly features photos of his wife, three kids and golf courses around New Zealand. He has also posted pictures of classic cars and scenic vistas, often with a beverage in the foreground.
Despite the online activity where he seems to attempt to connect with women half his age, coworkers say Sinclair keeps a fairly conventional offline presence.
“He’s still very much ‘dad at Bunnings on a Saturday,’” one colleague said. “Golf, family photos, the occasional sunset with a beer in the foreground. Then you check his likes and it’s like a completely different personality has taken over.
“I assume Doug’s wife hasn’t seen his Instagram activity?”
Doug was unavailable for comment.
More to come.
