Schick Announces Limited Edition “Razor Robertson” Quattro

Scott Robertson with schick razor

ROSEMARY ABBOTT | National

SHARP FUTURE AHEAD

After today’s announcement that Scott Robertson would take control of the All Blacks from 2024, razor company Schick has made an announcement of their own.

They announced that they will release a special edition of their Quattro range, calling it none other than “Razor Robertson”, a nod to the new All Blacks coach who goes by the nickname of Razor.

The Whakataki Times spoke with a Schick spokesperson who was feeling quite proud of themselves.

“We wanted people and men, especially in New Zealand, to score a smooth shave every time. 

“Just like the new All Blacks coach, it’s a product that really has an edge. It’s got five blades, just like five points you score for a try in rugby,” The American spokesperson said, not really knowing a thing about rugby, but deciding to throw in some rugby references anyway.

Our reporters spoke to some kiwi marketing students about the announcement from Schick.

“Yeah, it was only a matter of time. I mean, the other razor companies have really missed a trick there,” said Isaac from Victoria University. 

Mila from Massey Palmerston North also believed Schick have been fast to capitalise on the popularity of Scott Robertson. “Surely Gilette could have worked something out right? The guy’s a celebrity and his name is Razor! Good on ya Schick, sales will be through the roof in Canterbury.”

Scott Robertson was unavailable for comment, which was likely because he was currently consuming many, many beers. 

More to come. 

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