GORDON LIGHTFOOT | National
NOT ALL AUSSIES
Prime Minister Christopher Luxon has made a last minute change to the country’s latest advertising campaign to attract more Australian holiday makers to our shores.
The new slogan “Everyone Must Go” has drawn some attention from marketing practitioners, with many questioning the quality of the slogan, as well as the $500,000 price tag charged to the taxpayers.
Late this afternoon however, Luxon decided to make it clear that when we say “Everyone Must Go”, what we really mean is “Everyone except David Warner”, referring to the widely-hated Australian batsman.
“At the end of the day it’s about transparency. We don’t want David Warner to get the wrong idea about how we feel about him,” he told reporters.
“What I will say is this: David Warner is a terrible human being, and I think I speak for all New Zealanders when I say we don’t want him here.”
Luxon assured the public that while the original advertising slogan cost half a million dollars, the late changes won’t cost a thing.
“No there was no extra charge, because I just went into the word doc and made the changes myself. With tracked changes on, of course.”
David Warner was not approached for comment because no one wanted to talk to him.
More to come.
This story was brought to you by NZHL’s most switched on mortgage advisors. Take back control of your current mortgage or get advice on how to get your first home loan.
