ROSEMARY ABBOTT | Culture
ROAD TO RUIN
The brains trust at TVNZ have once again made the opposite of a good decision.
The much-loved Anna Burns-Francis and Hayley Holt are among the latest casualties in the state broadcaster’s ongoing quest to save $30m in revenue. They are set to bid farewell to their roles on Breakfast and the sports news respectively. Officially, the duo “chose to leave.” But anyone with a functioning sense of reality can see through this.
TVNZ have once again decided to get rid of likeable familiar faces in an attempt to keep people watching their platform. The network’s executives apparently believe that stripping down the talent roster is exactly what will attract more eyeballs to the struggling outlet.
An unnamed executive spoke to the Whakataki Times reporters this afternoon.
“We’ve been looking at the data, and it’s clear that the more familiar faces we get rid of, the more people will flock to their TV screens. Who cares about viewers getting attached to talented, relatable hosts?”
“You know, Anna and Hayley have been good at their jobs for years, and frankly, that’s the problem. People feel too comfortable with them. We need more unpredictability. Get rid of the faces they love, and they’ll have no choice but to watch… just to see who’s next.”
While the rest of the industry is exploring new avenues to engage with audiences, TVNZ’s executives have decided that the secret is to fire their way to popularity.
More to come.
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