Straight From The Ardern Playbook: NZRU Executes Announcement About Announcement

Mark Robinson with Ardern's comms handbook

ROSEMARY ABBOTT | National COMMS 101  Yesterday NZRU Chief Executive Mark Robinson employed a tactic that is usually reserved for Jacinda Ardern’s communications team. Robinson called a bizarre press conference late in the day, which provided absolutely nothing of substance, effectively wasting multiple journalists’ time just before the 6pm news bulletins.  In fact, all Robinson […]